Niteon Expands into South Asia with InstaBarterPK Acquisition: A New Era for African Trade

Niteon, a US-based startup with operations in Africa, has made a significant move. It has acquired InstaBarterPK, a consumer-to-consumer platform in Pakistan. This acquisition marks Niteon’s official entry into the South Asian market. It highlights the company’s growing influence in global trade.

Founded by Tony Nwose and Daniel Chukwuemelie, Niteon is more than just a marketplace. It connects verified African manufacturers with buyers worldwide. The platform focuses on industries like fabrics, agriculture, minerals, and art. Niteon helps African businesses reach international customers. With this acquisition, Niteon is advancing in its journey to become a key player in global trade.

Why Niteon?

What makes Niteon stand out is its advanced technology. The platform combines supply chain management with finance solutions, making it easier for businesses to export their products. In fact, Niteon is now Nigeria’s third-largest digital export platform, a title that underscores its success.

With the acquisition of InstaBarterPK, Niteon is entering a $4.5 trillion market in South Asia. This market includes the vibrant economies of India and Pakistan. The partnership also means that InstaBarterPK’s founder will join Niteon as Chief Marketing Officer. This addition brings valuable expertise to the team.

Niteon has experienced rapid growth, achieving a 310% increase in business over the past year. The company has gained support from influential investors such as TVC Labs, Seedstars, and Zenith Bank Plc. Notable figures like Tomi Davis and Akinlolu Akinyele are also backing the company. Their support indicates that Niteon is on a path similar to global giants like Alibaba and Amazon.

As Niteon expands from Africa to South Asia and beyond, it is transforming African exports. The company is also building stronger connections between Africa and Asia. The acquisition of InstaBarterPK marks a new chapter in Niteon’s journey. It showcases Africa’s rising technological influence in global trade.

Niteon’s growth highlights the potential within Africa. The company plans to bring in more partners. It invites those interested in sustainable African production and global trade to join its mission. As Niteon evolves, it is paving the way for a brighter future in international commerce. Its journey could reshape the global trade landscape.