From S/A: Happy Pay Secures $1.8million in Pre-Seed Funding 🚀
Happy Pay, a rising star in the Buy Now, Pay Later (BNPL) space, just secured R32 million ($1.8 million) in pre-seed funding!
🎉 This round was co-led by E4EAfrica and 4Di Capital, with participation from DotExe Ventures, Launch Africa Ventures, Equitable Ventures, and others.
Backed by Fin Africa , Happy Pay is gearing up to launch innovative products, expand its merchant base, and grow its team—all while staying laser-focused on efficient, strategic growth. 🔥
“We’re excited to accelerate our growth and continue delivering more value to customers and merchants,” said Wesley Billett, Co-Founder & CEO of Happy Pay. 🚀
What sets Happy Pay apart?
Launched in 2023, Happy Pay offers interest-free, deposit-free credit to its 150,000+ active users. With AI-driven credit scoring, they provide seamless checkout experiences, ensuring affordability in seconds for both consumers and merchants.
Over the past year, Happy Pay has seen 900% user growth, driven largely by millennials and Gen Zs who favor BNPL over traditional credit cards. Patrick Postrehovsky, Co-Founder and COO of Happy Pay, stated that the company has been driving growth for South African eCommerce merchants by offering access to new customers, higher average order values, and improved conversion rates.
As South Africa’s BNPL market continues to grow, Happy Pay is positioned to make a huge impact, competing with the likes of PayJustNow, Payflex, and Float.
Big things are happening in South African fintech, and Happy Pay is at the forefront of this innovation! 🌍💡
