How Minly is Revolutionizing Celebrity Fan Engagement in the Middle East
In one sentence, Minly offers an online celebrity engagement platform.
It makes use of mobile and web technologies to provide the essentials for content creators and celebrities of all kinds to connect with audiences. Minly makes impossible connections possible. Minly is headquartered in Cairo, Al Qahirah, Egypt. Aimed at bridging the gap between celebrities and their fans, Mohamed El-Shinnawy and Khaled Zaki founded Minly in 2020.
With Minly, it is very common and easy to spread positivity from a celebrity to their fan all for the purpose of creating happy and unforgettable moments through personalized experiences.
The platform offers creators tools to build meaningful and authentic connections with their superfans and audience, at scale.
According to El-Shinnawy, in an interview with TechCrunch, “In the long-term, the goal is to create tens of millions of unique, unforgettable experiences that fans will remember for years to come.”
More on Minly…
On the app, users can buy personalized video messages and shoutouts from their favorite celebrities.
Alongside the already discussed platform, there is Minly for Business which helps mega brands and SMEs expand and launch their businesses through legit endorsements from celebrities and stars.
They have also announced the launch of an upcoming product – Minly Live. According to the co-founders, in an interview with Isaad Younis on Sahibet Al-Saada, this new product will reshape the way fans attend online concerts.
Minly has experienced rapid growth since it was launched. It has tens of thousands of users and an impressive list of popular regional celebrities including actors and athletes like Fifi Abdou and Mahmoud Trezeguet. There are also musicians and influencers like Assala Nasri and Tamer Hosny.
Minly closed a $3.6M seed round led by 4DX Ventures, B&Y Venture Partners and Global Ventures. It also included participation from unnamed regional funds and angel investors like Scooter Braun, Jason Finger and many more.
Every startup has a goal in mind.
For Minly, the goal is to become a multibillion-dollar, category-leading creator platform while bridging the gap between online figures and their fans.
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