Shemach (Ethiopia): Is this a New Move For FMCG Retailers?
What if small FMCG retailers across Ethiopia could restock their shelves with a few taps on their phone? That’s exactly what Shemach is doing! Co-founded by Dawit Nigusu and Yihunsew Getahun in 2020, Shemach is transforming how retailers connect with suppliers, offering a smarter, faster, and more efficient way to do business. 📲💼
✨ What Shemach Does
Shemach serves as a B2B marketplace for fast-moving consumer goods (FMCG), enabling small retailers to place orders from a variety of suppliers through their mobile app or call center. No more long trips to restock! This means retailers save time, money, and logistics costs, all while enjoying a more streamlined ordering process. 🚚💰
🔑 Why It Matters
In Ethiopia’s vast and fragmented retail ecosystem, small shops are often burdened by high logistical costs and inefficient supply chains. Shemach’s platform connects these informal retailers with major suppliers (think Unilever and Procter & Gamble), helping them stay competitive by cutting down on travel costs and simplifying inventory management. 💼💡
In 2022, Shemach was selected for the Baobab Network accelerator, receiving $50,000 in funding to scale their operations. This recognition highlights their potential to change the game in Ethiopia’s retail sector. With tech-driven solutions and ongoing support, Shemach is quickly becoming a force in the FMCG world. 🚀🏆
🌍 Global Focus
To attract international investment and bypass bureaucratic hurdles, Shemach is strategically incorporated in the U.S. This forward-thinking move makes it easier for investors to support this Ethiopian startup and help fuel their ambitious growth plans. 🌎💸
🧠 The Brains Behind Shemach
– Dawit Nigusu (Founder & CEO): A seasoned software engineer with a passion for tech-driven solutions, Dawit’s previous experience with the UN‘s Food and Agriculture Organization (FAO) and iCog Labs gave him the insight needed to solve logistical challenges in Ethiopia’s FMCG sector.
– Yihunsew Getahun (Co-Founder & COO): Yihunsew oversees the operational side of Shemach, ensuring that retailers can smoothly connect with suppliers, improving market access for small businesses.
Shemach’s platform doesn’t just help retailers—it provides suppliers with valuable consumer insights, which boosts efficiency for big players in the market. The potential for long-term growth in Ethiopia’s retail sector is huge as Shemach continues to bridge gaps in the supply chain and help small businesses thrive. 📊📈
⚡️ With their innovative approach, Shemach is setting the stage for the future of retail in Ethiopia—bringing suppliers and retailers closer together, cutting costs, and boosting local economies! 🚀✨
