Spotlights

Shemach (Ethiopia): Is this a New Move For FMCG Retailers?

What if small FMCG retailers across Ethiopia could restock their shelves with a few taps on their phone? That’s exactly what Shemach is doing! Co-founded by Dawit Nigusu and Yihunsew Getahun in 2020, Shemach is transforming how retailers connect with suppliers, offering a smarter, faster, and more efficient way to do business. 📲💼 ✨ What […]

eCommerce Spotlights

Wasoko: Revolutionizing Retail in Africa’s Vibrant Startup Ecosystem⭐

Of the many innovative ideas and initiatives buzzing around this vibrant startup ecosystem, one company making big waves is Wasoko, formerly known as Sokowatch. Daniel Yu founded Wasoko after witnessing pervasive product stock outs at small retail stores while living in Egypt. Indeed, this latest rebranding reflects much more than just a name change; it […]